Innovative Talent Management for Creators

Ziggurat XYZ represents both emerging and established names in digital media, offering bespoke management services to high-quality YouTube creators, as they grow and develop their audience, content, and businesses. The company specialises in factual entertainment and works with clients across North America and Europe, whose content spans a wide range of genres, from interior design to physics. Their main specialist service is representing clients in commercial negotiations. They also provide advice on business development, operations, resourcing and creative activities, like video production and product development.

Growth Since Opening: Founded by Charles Haynes in 2016, Ziggurat XYZ started as a one-person operation. The company grew steadily, initially relying on local internships and part-time employees before hiring its first full-time employee in 2017. Today, they have 19 members of staff. Their services have expanded from focusing primarily on sponsorship opportunities to include video production, media management, product development, accounting, staffing and recruitment, and more.

Recognition: In 2025 Ziggurat XYZ received a King’s Award for Enterprise, being recognised in the International Trade category for “significant growth overseas over the past six years”. They began working with their first U.S. client, Gavin Free and The Slow Mo Guys, in 2018, and now have clients in twelve countries, with one third of their roster based in the United States. That roster has launched bestselling books, appeared on billboards, and brought million-dollar products to market.

Future Growth Plans: Ziggurat XYZ aims to increase their visibility in the industry and continue growing their roster, team, and expertise. Their priorities include maintaining high-quality service, attracting top-tier clients, ensuring employee wealth and welfare, and building resilience and choice within their operations.

Strategic Location: Charles founded Ziggurat XYZ with the intention of working in the creative industry without having the lengthy commute outside the county. The head office, situated in a renovated Victorian brewery in the centre of Northampton, acts as a vibrant hub of global activity. West Northants offers the perfect location for achieving this goal, demonstrating that creative jobs can and should exist anywhere.

Ziggurat XYZ’s success is a testament to West Northant’s supportive environment for creative industries, proving that innovative talent management for creators can flourish outside major metropolitan areas.