“Tapping into the world class high-tech skills pool around Silverstone enables us to create a unique innovation incubator for companies in sports engineering and services with global appeal. By creating a facility which covers a wide range of cycling performance R&D tools, we believe that organisations will continue to come from around the world to take advantage of the facility – thereby helping to put the UK at the forefront of development and innovation.”

Dr Rob Lewis OBE, Managing Director, TotalSim and SSEH

About Silverstone Sports Engineering Hub: Silverstone Sports Engineering Hub (SSEH) is dedicated to providing the sports engineering community with an impartial, independent, private, and affordable R&D experience. Their state-of-the-art facility features a comprehensive range of Wind Tunnels, advanced test rigs, offices, and workshops, all designed to support cutting-edge innovation. By bringing together leading industry companies into a vibrant community, SSEH fosters unique opportunities for collaboration and facilitating unparalleled research and development.

Ongoing Growth: Initially renowned as a leading aerodynamic testing facility, SSEH has continued to expand its service offering, covering all areas of sports performance.

The facility currently houses a state-of-the-art performance lab dedicated to conducting precise biomechanical assessments. Complementing this, a series of advanced mechanical test rigs are available for meticulously measuring parameters such as rolling resistance, chain efficiency, and component stiffness. Additionally, their innovative Pedalling Efficiency Rig offers unparalleled in-depth analysis of the entire dynamic system of the bicycle and rider, evaluating how all components interact to optimally transmit rider power into forward motion.

Why West Northants is the perfect location: Silverstone Park provides the perfect location for the SSEH, strategically positioned to cultivate a community of high-tech and innovative companies. Its central geographical location is a significant asset, providing unparalleled access to a highly skilled workforce and a network of specialised suppliers within the immediate area. Collectively, these distinct advantages make Silverstone Park the ideal base for the Hub, facilitating collaboration and driving technological advancement within the sports engineering sector.

The Future: As the cycling industry continues to grow, so too does the technological advancement of rider equipment and clothing. To stay at the leading edge of technology, SSEH is committed to listening to customer feedback and continually developing their services to ensure they stay at the forefront of innovation.

SSEH, in collaboration with its parent company TotalSim, is pleased to announce the commencement of a substantial multimillion pound project. This significant investment is dedicated to the development of a state-of-the-art flume facility.

Primarily engineered for advanced swimming development, the flume will also open up valuable opportunities in related fields, including triathlon. This strategic initiative is set to solidify SSEH’s position as the foremost destination for sports research and development, catering to a diverse range of athletic disciplines.