One of the UK’s premier holiday parks, offering a fantastic range of accommodation, leisure activities, and entertainment.

Set across 235 acres of beautiful countryside in Northamptonshire, Billing Aquadrome provide static caravan holidays, touring and luxury glamping facilities, and indulgent lodges—all designed to create unforgettable holiday experiences. Guests can enjoy on-site amenities such as a fishing lake, an indoor swimming pool, pump track, restaurants, bars, and regular events throughout the holiday season.

Growth and Development:Meadow Bay Villages acquired Billing Aquadrome at the end of March 2024. Within the last year, they have invested over £12 million in evolving the park’s facilities, including the free splash park and pump track. They have increased their hire fleet volume and enhanced the accommodation to ensure all guests have the best experience.

Why West Northants is the perfect location for Billing Aquadrome: Centrally positioned in the UK, it provides easy access for visitors from London, Birmingham, and beyond. In fact, 90% of the country is within a four-hour drive to the park. The region boasts beautiful countryside, vast lakes, and a growing tourism sector. Its strong transport links make it convenient for holidaymakers, while the local community and economy benefit from the jobs and investment the park brings to the area.

Future Growth Plans: Billing Aquadrome are committed to ongoing investment to aspire to be the go-to destination for UK holidays. Future plans include a new £1 million glamping development, which will be the Rolls Royce of glamping, and they are enhancing their holiday offering by introducing hot tub accommodation. They plan to make the David Bellamy Blooming Marvellous Pledge for nature by introducing environmentally friendly initiatives to support the local environment and habitat.

The Future of the Tourism Industry: The UK tourism industry is experiencing a strong resurgence, with more people opting for staycations and short breaks within the country. Demand for high-quality, activity-based holidays is growing, and Billing Aquadrome is well-positioned to cater to this trend. By embracing digital marketing, enhancing guest experiences, and adapting to changing customer preferences, they are confident in the continued success of the business and the broader tourism sector.