Northamptonshire's Tourism Strategy

Northamptonshire’s Tourism Strategy sets out recommended actions on a number of shared priorities to ensure that Northamptonshire’s visitor economy can reach its potential while also improving the place local residents call home – making it greener, more accessible and always inclusive and welcoming. The move towards more local tourism and staycations is hard-wired into goals such as:

1. Increase the number and value of staying visitors from outside the county and encourage day visits from closer to home.

2. Support the visitor economy businesses to grow and to collaborate locally in order to be able
to compete nationally.

3. Develop local talent into a motivated workforce to fill vacancies, boost standards and increase pride of place.

4. Attract investors to help deliver the further development of this unique, diverse and contemporary offer.

Over-arching Vision:
‘To build a greater sense of pride across Northamptonshire and drive economic growth by attracting people to visit the county. Through collaborative and creative work across the entire visitor economy, we will provide visitors with compelling reasons to visit and to stay, delivering great times for each and every one. Visitors will leave wishing they had stayed longer and vowing to return.’