Enhanced Quality of Life

West Northants is home to nearly 430,000 residents and over 21,000 businesses, and covers the thriving towns of Brackley, Daventry, Northampton and Towcester. Each has their own distinct and unique identity and are nestled in scenic countryside that’s home to more than 160 picturesque parishes. The area provides the elusive and vastly sought-after balance of urban and idyllic rural lifestyles.

The average house price in West Northants was £294,000 in November 2024 which was below the average for nearby locations. Similarly, the average private rent in West Northants in December 2024 was £1,015, lower than the Great Britain average of £1,327.

As of mid-2025, the area’s crime rate stands at just 55 crimes per 1,000 people – well below both the East Midlands and UK averages – making it one of the safer places to live in the area.

The area also performs strongly on social wellbeing, with only 9.1% of children living in relative low-income households, compared to the national average of 22%. Employment is robust, with a 78.3% employment rate and unemployment at just 3.1%, outperforming national figures. These indicators reflect a community that’s not only economically resilient but also socially supportive—ideal for families, professionals, and businesses alike. It’s no wonder nearly 430,000 people choose West Northants as their home!

West Northants benefits from excellent transport links, making it easy to connect with major cities and other regions. The infrastructure supports both business and leisure, with ongoing investments to improve roads, public transport, and digital connectivity. The region is well-served by major motorways like the M1 and A45, and has efficient rail connections to London and Birmingham, making commuting and travel convenient and efficient.

The area is home to excellent educational institutions, from primary schools to higher education. These institutions provide quality education and foster a culture of lifelong learning. Over 140 schools in the region have been rated ‘Good’ or ‘Outstanding’ by Ofsted, reflecting their high educational standards.

The University of Northampton is a key educational hub, offering a range of undergraduate and postgraduate programs that attract students from across the country and beyond. It was recently awarded Silver in the Teaching Excellence Framework (TEF) for both Student Experience and Student Outcomes in 2023. Read more about West Northants’s Skills Ecosystem here.

West Northants is rich in recreational activities and cultural experiences. There are a number of green spaces, sports facilities, and community events that cater to all ages and interests throughout the year.

The region’s vibrant arts scene ensures there’s always something exciting happening. The area is surrounded by beautiful countryside and iconic stately homes. It is often described as the ‘Rose of the Shires.’ Popular destinations include  the beautiful Daventry Country Park and the historic Althorp Estate, offering plenty of opportunities for outdoor activities and relaxation. You can learn more about what West Northants has to offer by visiting the Discover Northamptonshire website, here.

Tourism in West Northants is thriving, thanks to its rich history, beautiful landscapes, and numerous attractions. The region’s hospitality industry is well-developed, offering a range of accommodations from luxury hotels to cosy bed and breakfasts. Large-scale events, such as the Tour of Britain 2024 and Women’s Rugby World Cup 2025, regularly choose West Northants as their host, making the area a no-brainer for tourists. Read more about West Northants Visitor Economy here.